Even with modest resources, TISS has leveraged social media effectively. Through regular Facebook posts, training videos, and updates, the academy connects with parents, attracts prospective players, and shares its successes with the wider community.
Digital visibility is increasingly crucial for grassroots sports organizations. By posting engaging content, TISS not only promotes its programs but also educates parents about the benefits of structured football training. Videos of under-5 drills, skill challenges, and friendly matches allow the community to witness the academy’s methods firsthand.
Social media also strengthens community bonds. Parents, former players, and local supporters can interact with posts, offer encouragement, and share experiences, creating a sense of belonging. This engagement helps maintain the academy’s profile and ensures that it remains relevant and trusted within Tema’s youth sports landscape.
By combining on-field excellence with online communication, TISS demonstrates that even smaller academies can compete with larger clubs in terms of visibility, reach, and influence — creating a model that other grassroots initiatives can follow.
